Skip to main content

Gary Marshall: Google’s being a pain in the Glass

CNETAnalysis: Imagine for a moment that the iWatch is real. Rather than Apple’s usual “we made a thing and you can buy it on this date, for this much” approach, Tim Cook has a better idea. “Let’s recruit some iWatch Explorers,” he drawls. “They can do all our marketing for us, for free, and we’ll pick a couple of winners.” “Do the winners get iWatches?” Jonathan Ive asks. “Haha! No!” Cook hoots. “They get to buy one! For $1,500! Plus tax! “Are people that dumb?” Ive responds. “Yes! And we won’t even ship it! We’ll make them fly to New York, San Francisco or LA to pick it up!” “That’ll cost a fortune,” Ive points out. “Especially for people outside America.” “People outside America? Screw those guys!” “Haha!” laughs Ive. “Hoho!” chortles Cook. Imagine the reaction. The tech press would go crazy, and everyone would agree that this time, Apple really is doomed. Swap iWatch for Google Glass . Google’s getting away with it. Glass half empty I’ll admit, I’m not the target market for Google Glass. That’s partly because I’m not the kind of idiot who spends a grand and a half on a product I haven’t actually used, and partly because I’m from a different demographic. Google’s promo video includes hot air ballooning, snowboarding, ballet dancing, horse riding, aeroplane flying, ice sculpture, skydiving, gymnastics and snake charming. I do literally none of those things, and as someone who hates getting their photo taken I’m not exactly keen on people with glorified GoPros strapped to their heads recording me when I talk to them. YouTube : That isn’t my problem with Glass, though. I think wearable tech is exciting tech, but ! I think the idea of Glass Explorers really sucks. It’s the pre-emptive Facebook Like taken to its logical conclusion. “Click Like and tell everybody you know about us to enter our competition!” is bad enough, but Google’s going for the “do loads of promo for us to get the chance to give us all your money”. This is Google trying to control the narrative about Glass. By making applicants prove their worth and pay their own money Google’s ensuring that the only people getting Glass are people who won’t want to turn around and say “you know what? I spent $1,500 on this, and it’s crap. I’m an idiot. Sorry, world.” There’s a name for that bias: post-purchase rationalisation . I hope Glass is great, but I don’t like this. It’s very clever, but it’s cynical too: it’s turning prospective customers into actual marketers. The hashtag is #ifihadglass. Maybe it should be #ifihaddignity. Posted by: Maryum


Facebook Recommendations

Followers Partner

Add to Technorati Favorites

Politics blogs

My Zimbio

Email Subscribe

Enter your email address:

Watch online Live TV

Popular posts from this blog

Dheere Dheere Se Meri Zindagi Mein Aana

Dheere Dheere Lyrics by Yo Yo Honey Singh: The song is sung, composed and written by Yo! Yo! Honey Singh featuring Hrithik Roshan, Sonam Kapoor. It's an alternate version of "Dheere Dheere Se" from Aashiqui, composed by Nadeem-Shravan and lyrics by Rani Malik.
Singer / Composer / Lyrics: Yo Yo Honey Singh
Video Features: Hrithik Roshan, Sonam Kapoor
Music Label: T-Series

Dheere Dheere Lyrics Har pal meriyaan yadaan
Yadaan vich ae tun
Dil di gal main dassa
Te dassa fir kinnu (x2)

Teri meri, meri teri ik jind'di
Ik jind'di what to do
Jhoomu main naachu main gaaun ke likhun
Tere liye main kya karun

Dheere dheere se meri zindagi mein aana
Dheere dheere se dil ko churana (churana..)
Tumse pyaar hume hai kitna jaane jaana
Tumse mil kar tumko hai batana

Sham wahi, kaam wahi
Tere bina o sanam
Neend nahi, chain nahi
Tere bina o sanam (x2)

Teri meri, meri teri ik jind'di
Ik jind'di what to do?
Jhoomu main nachu main gaaun ke likhun
Tere liye main kya karun


Biology Notes of Second Year

Download Biology XII Notes Board of Intermediate education Karachi ( BIEK ) 

Class 2nd Year Biology Notes Board of Intermediate Education Karachi. That Application is helpful all the 2nd year Science Students, Model College for Girls is the best Place for Science Students, That Private college to Promote a new technique of Education. That is very helpful to all Science student. In this Application That all of Topics are Included.
Support and Movement
True and False - Zoology
Zoology Fill in the Blanks
Botany True and False
Botany MCQs

BSEK announces (SSC II) Matric Science results 2007-2008

CNews KARACHI: The Board of Secondary Education Karachi (BSEK) has announced the results of SSC part-II Science group annual examination 2008.
Sibas Ali and Alisha of St. Josephs School jointly secured first position with 821 numbers.
Second position secured by Mahwish Siddiqua of Falcon House Grammar School, Sana Azmat of Karachi Public and Dur Shahwar of Civil Aviation Public School with 805 numbers whereas Sana Ashraf of Federal School Karachi secured third position with 803 numbers.
106746 candidates got enrolled among which 106113 had appeared in the examinations. The total result was 76.99%.


Show more