Islamabad, Sept 29: Ahead of Eid, to be celebrated on October 2, people in Pakistan are resorting to e-cards, SMSs, MMSs, and emails to send festival greetings to their near and dear ones. The ongoing inflationary trend hitting the common man has been cited as the major reason for the shift in habits of the people here. Rafea Manan, a fine arts student in Islamabad, said that inflation had taken its toll and people could not afford buying flour, what to speak of greeting cards. A fine-quality card costs around Rs 50 or even more, and customers are of the opinion that they don’t want spending Rs 50 or more on a single card when they can get more attractive cards online for free. According to an estimate, greeting cards business in Pakistan this year has been reduced to one-fifth of what it was last year. “A world of difference in the business of cards has been noted in the last five years. We used to buy cards worth Rs 250,000 in yesteryears but this time we invested only Rs 40,000,” sa...
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