Skip to main content

Analysis: Why’s Here here, and what’s it doing there?

CNETAnalysis: Nokia’s Here – the official name is just Here, but Nokia’s Here (a) sounds better and (b) reminds me of that bit with the axe in The Shining – isn’t a mapping app. “Aha! I think you’ll find that it is!” I hear you say, twirling your moustache and pointing out that Here will soon be There in the App Store. You’re right, but you’re also wrong. Here and the Here app are two different things, the latter a subset of the former. Here is an iOS app, a web app and a Firefox feature, and Nokia’s Android SDK means it’ll be baked into all kinds of Android apps too. Here promises Street View-style street views, 3D-style modelling, augmented reality, shareable bookmark collections, public transport details and live traffic information, and there’s also a Map Creator that you can use to add your own data. Why Apple has missed the mark with iOS 6 Maps It’s all very impressive, so why isn’t Nokia keeping its maps to itself? Why give away what looks like a major competitive advantage? Nokia isn’t interested in winning a battle. It wants to win a war. Here be treasure Nokia is trying to do what other giants such as Facebook have so far tried and failed to do: it wants to make big money from mobile. To do that, you need to have the best possible service across the widest range of devices. The more users you have, the more data you can process, the more likely you are to discover mistakes and the better your maps become. That’s why Google Maps is great and Apple Maps is the butt of so many online jokes. Here isn’t exclusive to, say, Lumias because it has the potential to be much bigger than Nokia’s phone business. If you think about all the different devices that could use a platform such as Here – PCs, tablets, phones, vehicles and as-yet-unimagined new bits of kit – limiting it to a single hardware platf! orm, OS or network provider doesn’t make any sense. Why limit yourself to so few users, and so little money? The more customers you have, the better your service; the better your service, the more customers you attract. Step 3: profit! There are lots of ways that Here can make money, er, here. There are royalty payments from firms who want to license the technology, or to use anonymised, aggregate data from Here users to better understand customers’ and potential customers’ behaviour. There are commission payments from firms whose sales come from Here referrals. And of course, there are ads. Could those ads end up in iOS apps? It’s possible: Here already has the scale and accuracy (Navteq, which is part of Here, powers most cars’ sat-navs and much of Bing), and I’m finding it hard to imagine developers waiting for Apple to get its app together when both Google and Nokia have better, more accurate alternatives. There are all kinds of variables here – Here could be a dud, developers may prefer OpenStreetMap, Apple Maps may suddenly, miraculously improve – but first impressions are really promising. Apple’s weapon in the mapping wars turned out to be a rusty musket. Nokia appears to have brought a bazooka. Posted by: Maryum

Facebook

Facebook Recommendations

Followers

Ad.fly Partner


Add to Technorati Favorites



Haroof.com


Politics blogs

My Zimbio

Email Subscribe

Enter your email address:

Watch online Live TV

Popular posts from this blog

Dheere Dheere Se Meri Zindagi Mein Aana

Dheere Dheere Lyrics by Yo Yo Honey Singh: The song is sung, composed and written by Yo! Yo! Honey Singh featuring Hrithik Roshan, Sonam Kapoor. It's an alternate version of "Dheere Dheere Se" from Aashiqui, composed by Nadeem-Shravan and lyrics by Rani Malik.
Singer / Composer / Lyrics: Yo Yo Honey Singh
Video Features: Hrithik Roshan, Sonam Kapoor
Music Label: T-Series











Dheere Dheere Lyrics Har pal meriyaan yadaan
Yadaan vich ae tun
Dil di gal main dassa
Te dassa fir kinnu (x2)

Teri meri, meri teri ik jind'di
Ik jind'di what to do
Jhoomu main naachu main gaaun ke likhun
Tere liye main kya karun

Dheere dheere se meri zindagi mein aana
Dheere dheere se dil ko churana (churana..)
Tumse pyaar hume hai kitna jaane jaana
Tumse mil kar tumko hai batana

Sham wahi, kaam wahi
Tere bina o sanam
Neend nahi, chain nahi
Tere bina o sanam (x2)

Teri meri, meri teri ik jind'di
Ik jind'di what to do?
Jhoomu main nachu main gaaun ke likhun
Tere liye main kya karun

Dheer…

Download PTI Songs (Mp3 Audio List)

PTI Audio SongsDownload/Listen to official & Unofficial tracks for PTIInsha Allah Naya PakistanArtists: Junaid Jamshed, Salman Ahmad, Nusrat Hussain & Shahi Hasan
Download Audio
Tabdeeli Aagayi Hai YaaroArtists: Waqqas Qadir Sheikh & Atif Ali
Download Audio

Challo Imran Ke SathArtist:Rahat Fateh Ali Khan
Download Audio

Dil Naik Ho Neyat SaafPTI Official Anthem
Download Audio
Uth Jawana (PTI Version)Band: Soch
Download Audio
Main Baghi HoonArtist: Shahram Azhar
Download Audio
Banay Ga Naya PakistanArtist: Attaullah Khan Esakhelvi
Download Audio

Ding Dong Bubble Gum Releases Animated Full Song 2015

All hail the Ding Dong Bubblegum Super Cat! The latest superhero in the line of brand-inspired animated characters.
Last year, Hilal aired a 1 minute story, showing the animated Super Cat fighting off the mice aka gooneys, who attempt to steal her Ding Dong bubblegum. The video, meant to be a teaser, cuts off with a ‘To Be Continued’ sign.

Now, we see the rest of the story….
Super Cat is back and she’s kicking mice butt, facing multiple obstacles, using her trusted bells and outsmarting her ‘nephew', the Lion.
All this and she manages to take back what’s rightfully hers… the bubblegum!
The best thing about Ding Dong is that the “Cat” in the ad has always been the same. Talk about consistency.
An extended version of the song has been introduced but still goes along the same lines of “Aik billi moti taazi thi, jo mazay se ding dong khati thi”
All in all, a fun video to watch about the age-old brand that most people consider as part of their childhood.
Watch the video below:

Labels

Show more