Skip to main content

Does Apple’s new ‘Why iPhone’ website prove it is running scared?

CNETAnalysis: They say the best defence is a good offence and Apple has attempted to reassert the superiority of the iPhone 5 with a new website outlining how the device still smacks down its high profile Android rivals. The new ‘ Why iPhone ‘ portion of Apple’s website, launched on Saturday, just two days removed from the Samsung Galaxy S4 launch, explains why “there’s the iPhone and there’s the rest.” It touts hardware design, customer satisfaction awards, the togetherness of iOS over Android, the safety and selection offered by the App Store and the quality and popularity of the iSight camera, among other features. It’s a somewhat unexpected and defensive move from Apple as the company hasn’t felt the need to defend the iPhone against rivals in its marketing materials, rather letting the features speak for themselves. Is Retina still the gold standard? The defensive nature of the campaign is outlined by the praise Apple lavishes upon the iPhone’s Retina Display. It explains that only the iPhone and other Apple products have the Retina Display, and claimed that the iPhone “ushered in the era of super hi-res displays.” However, the iPhone 5′s 1136 x 640 resolution and 326 ppi pixel-density have been bested by the 5-inch, 1080p HTC One , Sony Xperia Z and Samsung Galaxy S4 handsets, that all rate above 440ppi. And while it’s true that only Apple products have one, for all intents and purposes, ‘Retina Display’ is a marketing term rather than a technological advance that consumers should be coveting. Oh snap The site, which is also bullish about the iPhone 5′s battery life and the power of its A6 processor, also touts the merits of the iPhone’s rear-facing 8-megapixel iSight camera. It calls it “the world’s most popular camera,” citing the fact that the iPhone 4S , iPhone 4 and iPhone 5 are the top th! ree cameras used to upload photos to Flickr. “While other smartphones simply tout large amounts of megapixels, taking great pictures is about so much more,” the company says, in response to 13-megapixel offerings from its Android competitors. Support system The company also makes clear that its status as the hardware and software manufacturer keeps everything perfectly integrated, while the threat of malware is seen off by a stringent App Store approval process. Finally, it outlines the support system, claiming that any problems with the iPhone can be handled through its own in store channels, rather than seeking assistance from multiple parties. The post reads: “With other smartphones, you’re not sure where to go for help. Call the manufacturer, and they tell you to call your service provider. Call your service provider, and they tell you to contact the OS developer. Getting answers shouldn’t be that hard. And with Apple, it never is.” Running scared? It certainly seems that Apple’s marketing team has decided to go on the offensive in order to protect its territory against a swathe of ever-improving, well-hyped and critically acclaimed Android rivals. With the iPhone 5 only half way into its annual life-cycle, perhaps its a smart, well-timed play to outline the perceived superiority of that device. The three big Android rivals HTC, Samsung and Sony all launching their flagship 2013 offerings this spring, while there’s at likely to be least six months left before we see a new iPhone What are your thoughts on Apple’s shift in strategy? Is it running scared or just throwing out a few truth bombs? Let us know in the comments section below. Related Stories Updated: 70 best free iPhone apps 2013

Facebook

Facebook Recommendations

Followers

Ad.fly Partner


Add to Technorati Favorites



Haroof.com


Politics blogs

My Zimbio

Email Subscribe

Enter your email address:

Watch online Live TV

Popular posts from this blog

Dheere Dheere Se Meri Zindagi Mein Aana

Dheere Dheere Lyrics by Yo Yo Honey Singh: The song is sung, composed and written by Yo! Yo! Honey Singh featuring Hrithik Roshan, Sonam Kapoor. It's an alternate version of "Dheere Dheere Se" from Aashiqui, composed by Nadeem-Shravan and lyrics by Rani Malik.
Singer / Composer / Lyrics: Yo Yo Honey Singh
Video Features: Hrithik Roshan, Sonam Kapoor
Music Label: T-Series











Dheere Dheere Lyrics Har pal meriyaan yadaan
Yadaan vich ae tun
Dil di gal main dassa
Te dassa fir kinnu (x2)

Teri meri, meri teri ik jind'di
Ik jind'di what to do
Jhoomu main naachu main gaaun ke likhun
Tere liye main kya karun

Dheere dheere se meri zindagi mein aana
Dheere dheere se dil ko churana (churana..)
Tumse pyaar hume hai kitna jaane jaana
Tumse mil kar tumko hai batana

Sham wahi, kaam wahi
Tere bina o sanam
Neend nahi, chain nahi
Tere bina o sanam (x2)

Teri meri, meri teri ik jind'di
Ik jind'di what to do?
Jhoomu main nachu main gaaun ke likhun
Tere liye main kya karun

Dheer…

Download PTI Songs (Mp3 Audio List)

PTI Audio SongsDownload/Listen to official & Unofficial tracks for PTIInsha Allah Naya PakistanArtists: Junaid Jamshed, Salman Ahmad, Nusrat Hussain & Shahi Hasan
Download Audio
Tabdeeli Aagayi Hai YaaroArtists: Waqqas Qadir Sheikh & Atif Ali
Download Audio

Challo Imran Ke SathArtist:Rahat Fateh Ali Khan
Download Audio

Dil Naik Ho Neyat SaafPTI Official Anthem
Download Audio
Uth Jawana (PTI Version)Band: Soch
Download Audio
Main Baghi HoonArtist: Shahram Azhar
Download Audio
Banay Ga Naya PakistanArtist: Attaullah Khan Esakhelvi
Download Audio

Ding Dong Bubble Gum Releases Animated Full Song 2015

All hail the Ding Dong Bubblegum Super Cat! The latest superhero in the line of brand-inspired animated characters.
Last year, Hilal aired a 1 minute story, showing the animated Super Cat fighting off the mice aka gooneys, who attempt to steal her Ding Dong bubblegum. The video, meant to be a teaser, cuts off with a ‘To Be Continued’ sign.

Now, we see the rest of the story….
Super Cat is back and she’s kicking mice butt, facing multiple obstacles, using her trusted bells and outsmarting her ‘nephew', the Lion.
All this and she manages to take back what’s rightfully hers… the bubblegum!
The best thing about Ding Dong is that the “Cat” in the ad has always been the same. Talk about consistency.
An extended version of the song has been introduced but still goes along the same lines of “Aik billi moti taazi thi, jo mazay se ding dong khati thi”
All in all, a fun video to watch about the age-old brand that most people consider as part of their childhood.
Watch the video below:

Labels

Show more