CNETAnalysis: With the emergence of smartphones as the go-to mobile device of choice, more and more people have taken to using social networking sites like Twitter on the go. Twitter is already seeing some large improvements in its ad revenue, but the new mobile dynamic could change the game for the site quite drastically. Though the company’s overall ad revenue wasn’t impacted much at all by mobile ads in 2011, there was a tremendous spike over the past year. Now, not only is Twitter expected to rake in major dollars from advertising, but mobile ads are estimated to account for 53 percent of all ad revenue. Sponsored tweets Market research firm eMarketer is already predicting Twitter will make $582.8 million (UK£385.6, AU$558) in ad revenue this year, with $308 million (UK£203.8, AU$295) coming from mobile. Through 2014 and 2015, that mobile share is expected to increase to nearly 60 percent, with total revenues reaching $950 million (UK£628, AU$909.6) in 2014 and $1.33 billion (UK£879M, AU$1.27) in 2015. For comparison, in 2012 Twitter made just $138.4 million (UK£91.4, AU$132.5) from mobile ads. The company’s global reach is also expected to increase over the next few years, with the U.S. share decreasing from 2012′s 90 percent to 83 percent in 2013, and all the way down to 70 percent by 2015. Twitter’s new ad API should only help make advertising easier, and thus generate more income for the network, and it will be interesting to see just how closely these new estimates are when all is said and done. Posted by: Maryum
CNews Karachi. July 05: A Pakistani Scientist in Britain has invented a new chemical for processing plastic (polythene) bags which has the quality of dissolution after its use in 105 days.A manufacturing unit for these plastic bags was being set up in Turkey while interest has been shown in the setting up of a big unit and manufacturing firm’s head quarter in Karachi which will be used to supply such dissolvable polythene bags to Asian countries. The Director of UK based firm Bio Plast Biodegradable Plastics GL Punn while leading a 15 member delegation called on EDO Municipal Services City Government Masood Alam. The Executive Director of Bio Plast Pakistan Muhammad Hanif Awan and M. Sultan Mehmood Awan was also present on this occasion. The Director of Bio Plast informed the EDO Municipal Services about the characteristics of new chemical. He said that the firm was going to set up its first plant in Turkey which will be operative in next two months. The delegation also praised the vi