Skip to main content

3D Touch Is Apple’s New Secret Weapon

Awaz Apni: I’m here to praise Apple again. Sorry. I have to do it. It’s not in my contract nor am I paid to do it – imagine if we were! We’d be rich! – but after manhandling the iPhone 6S Plus it’s abundantly clear that Apple has discovered another breakthrough. And they are surprisingly nonchalant about it.
Apple’s first interface breakthrough happened when it unleashed real multitouch on the world. Until the original iPhone, screens reacted to one single point and often required a stylus to operate. There were exceptions, but even after the iPhone launched competitors couldn’t keep up and had to release resistive screen phones until they could join in the multi-touch game.
This next interface trick is far more subtle. By sensing pressure applied on the surface of the Apple Watch, the new MacBook trackpad, and the new iPhones, Apple has added a new layer to the touchscreen experience. In short, they have gone deep, allowing us to move past surfaces and into more dynamic menu systems and even UI tactics. As it stands 3D touch is pretty boring right now but imagine 3D touching into an MRI scan or anatomy textbook. Imagine 3D touching through the cosmos. Imagine 3D touching in games where you focus with a little pressure. There is a clear reason Apple abandoned the moniker of “Force Touch:” what their experience offers has less to do with force and a lot more to do with a three dimensional experience.
3D Touch isn’t an incremental update. It is a real tool and you can be sure that, by CES time, manufacturers from Samsung to Xaomi will be offering stuff called Push Touch, Deep Finger, and Insert UI for their phones. It is inevitable. And Apple had it first.
This is not to say I don’t appreciate what competitors have brought to the table. Samsung’s Edge series is one of the most compelling and amazing screen technologies to reach the market in a long time and many manufacturers are doing things with materials and design that is to be commended. But none of them have released anything that intrinsically changes how we, as humans, interact with the slabs of glass and metal we hold in our pockets at all times. That’s a unique thing.
I’m not saying Force Touch has changed the world. What it has done is tweak the world in a very meaningful way. Apple’s products are starting to hit more senses. Thanks to haptics the iPhone and the Apple Watch are able to tap into our nervous system. In that case, Apple nuzzles us, offering a feather flick of interaction. Interestingly, I’m already feeling “phantom taps” even when I wear a mechanical watch, a sign that old Pavlov was right.
With 3D Touch, The Apple devices ask us to touch them with a little more intent, to move past the glass and into something deeper behind the surface. This is an important change in how we use our phones and one sure to be successful. Of all of the other improvements in these new phones, 3D Touch is the most compelling and it is the one so subtle that Apple itself didn’t really talk it up during the keynote or briefings. “By the way,” they seemed to say. “You can now stick your finger through the phone. No big deal.”
Apple hasn’t dented the universe in a while but they have tapped it with lots of force. They’ll ding it eventually, but until then we can all enjoy the odd ‘Tick’ of this latest feature.

Facebook

Facebook Recommendations

Followers

Ad.fly Partner


Add to Technorati Favorites



Haroof.com


Politics blogs

My Zimbio

Email Subscribe

Enter your email address:

Watch online Live TV

Popular posts from this blog

Dheere Dheere Se Meri Zindagi Mein Aana

Dheere Dheere Lyrics by Yo Yo Honey Singh: The song is sung, composed and written by Yo! Yo! Honey Singh featuring Hrithik Roshan, Sonam Kapoor. It's an alternate version of "Dheere Dheere Se" from Aashiqui, composed by Nadeem-Shravan and lyrics by Rani Malik.
Singer / Composer / Lyrics: Yo Yo Honey Singh
Video Features: Hrithik Roshan, Sonam Kapoor
Music Label: T-Series











Dheere Dheere Lyrics Har pal meriyaan yadaan
Yadaan vich ae tun
Dil di gal main dassa
Te dassa fir kinnu (x2)

Teri meri, meri teri ik jind'di
Ik jind'di what to do
Jhoomu main naachu main gaaun ke likhun
Tere liye main kya karun

Dheere dheere se meri zindagi mein aana
Dheere dheere se dil ko churana (churana..)
Tumse pyaar hume hai kitna jaane jaana
Tumse mil kar tumko hai batana

Sham wahi, kaam wahi
Tere bina o sanam
Neend nahi, chain nahi
Tere bina o sanam (x2)

Teri meri, meri teri ik jind'di
Ik jind'di what to do?
Jhoomu main nachu main gaaun ke likhun
Tere liye main kya karun

Dheer…

Download PTI Songs (Mp3 Audio List)

PTI Audio SongsDownload/Listen to official & Unofficial tracks for PTIInsha Allah Naya PakistanArtists: Junaid Jamshed, Salman Ahmad, Nusrat Hussain & Shahi Hasan
Download Audio
Tabdeeli Aagayi Hai YaaroArtists: Waqqas Qadir Sheikh & Atif Ali
Download Audio

Challo Imran Ke SathArtist:Rahat Fateh Ali Khan
Download Audio

Dil Naik Ho Neyat SaafPTI Official Anthem
Download Audio
Uth Jawana (PTI Version)Band: Soch
Download Audio
Main Baghi HoonArtist: Shahram Azhar
Download Audio
Banay Ga Naya PakistanArtist: Attaullah Khan Esakhelvi
Download Audio

Ding Dong Bubble Gum Releases Animated Full Song 2015

All hail the Ding Dong Bubblegum Super Cat! The latest superhero in the line of brand-inspired animated characters.
Last year, Hilal aired a 1 minute story, showing the animated Super Cat fighting off the mice aka gooneys, who attempt to steal her Ding Dong bubblegum. The video, meant to be a teaser, cuts off with a ‘To Be Continued’ sign.

Now, we see the rest of the story….
Super Cat is back and she’s kicking mice butt, facing multiple obstacles, using her trusted bells and outsmarting her ‘nephew', the Lion.
All this and she manages to take back what’s rightfully hers… the bubblegum!
The best thing about Ding Dong is that the “Cat” in the ad has always been the same. Talk about consistency.
An extended version of the song has been introduced but still goes along the same lines of “Aik billi moti taazi thi, jo mazay se ding dong khati thi”
All in all, a fun video to watch about the age-old brand that most people consider as part of their childhood.
Watch the video below:

Labels

Show more